雅思写作范文素材：advertisement
写好雅思 作文 离不开日积月累雅思广告口语范文，下面我给大家带来雅思写作 范文 素材：advertisement雅思广告口语范文，希望大家喜欢。
雅思写作高分范文之是否应禁止 广告 范文
In recent years, more and more advertisements have been flooding into our lives. Some advertisements exert negative effects on the youth. Therefore some people suggest that advertisements be banned. Do you agree or disagree with this? Give your reasons.
Along with the rapid progress of society, the advertising industry has undergone remarkable development. Every day we are surrounded by all kinds of ads and commercials, which have a profound influence on our daily lives. As a result, there arises a fierce debate concerning the proposal that we should ban all kinds of advertisements.
On one hand, some people are in favor of the idea that advertisement should not be banned; instead it should be further developed. They are of the opinion that advertisement is a good channel which helps promote the exchanges of information. In an era of information, everyone can benefit a lot from the advertisements, not only the manufacturers but the customers. Moreover, the advertisement enables people to catch up with the amazing advance in all fields. From the mushrooming advertisements, people get to know some newest products and the trend of consumption. Thirdly, advertising, to some extent, is not only an industry but an art. Many advertisements are elaborate works of art full of ingenuity and originality, which render great spiritual pleasure to the viewers and add to the picturesque cityscape. In a word, the advertisement is a blessing for modern people.
Despite the benefits advertisement has brought us, many people strongly condemn it, saying that they have been fed up with all kinds of rubbish ads. They call for a comprehensive ban on the advertisement based on the following reasons. First of all, a majority of advertisements are fictitious and misleading, causing confusion in people’s daily life and even leading to the injury and death of some customers. Secondly, they bring many inconveniences and troubles to us. For example, are you pleased with a mailbox stuffed with unwanted ads or a wonderful film on TV being interrupted frequently? Furthermore, the non-standard use of language in advertisement brings about irreparable damage to the integrity and purity of our language. Consequently, it will exert a disastrous impact on the literacy of our younger generations. In some people’s eyes, the advertisement is just a Genie out of the bottle.
To be frank, it is quite impossible for people to reach an absolute consensus on most controversial issues. To my mind, a total ban on advertisement is not an ideal and practical choice. How can we imagine all advertisements vanishing overnight? The demerits should by no means make us lose sight of the benefits advertisements have brought to us. A more workable and rational attitude should be adopted; that is, to eliminate the false and retain the true. Always bear in mind the old saying:“never throw away the baby with bath water.”
雅思写作大作文范文之 儿童 观看广告
雅思写作真题范文：There are many advertisements directed at children, such as snacks, toys and other goods. Parents argue that children are under pressure. Advertisers claim that the advertisements provide useful information. Discuss both views and give your own opinion.(有许多针对儿童的广告，如零食、玩具和其他商品。家长们认为孩子们处于压力之下。广告商声称广告提供有用的信息。讨论两种观点并给出你自己的观点。
雅思写作大作文题目讲解
此次大作文考察的为广告类话题，也是一道老题目。题目中提出了对立双方：父母认为孩子们比较受广告影响，从而产生一定压力;广告商则认为广告本身能够提供大量有用信息。
雅思写作大作文参考范文
随着儿童成长为广告业的目标群体，产生了一系列针对这些广告的广告，引起了社会的一些争议。
As children grow to be the target group of advertisement industry, a range of advertisements aimed at them have been produced, which had caused some controversies in the society.
Those who advocate the spread of advertising targeted at children deem that these advertisements can provide potential customers with a comprehensive understanding of the products advertised, which can help consumers make well-informed buying decisions. Since television advertisements can present goods in a visual and audio way, this can definitely enhance people’s knowledge of the advertised goods, especially some electronic toys or newly-introduced food.
On the other hand, parents are concerned that children are easily attracted by the vivid advertisement from the Internet or television, and because of it, kids will pester their parents to buy the goods advertised. Obviously, children are a group of consumers without the ability to distinguish good from bad and right from wrong. If they are convinced of the benefits of the products from the advertisement, they will not consider the negative aspects or further explore the truth of the advertisement itself.
Besides, peer pressure is another point which needs to be mentioned here. The widespread advertising campaign will make the public overwhelmed by these advertisements, which means there will always be some parents and children purchasing the advertised goods, and therefore, some psychological factor of children may urge a part of them to obtain the products even though they may not need the goods.
Personally, advertisements themselves contain a lot of information which can be quite useful for consumers. If the advertising industry can be well regulated and children being supervised when they are watching the advertisements, there is no need for parents to worry about the side effects by the widespread advertisements.
雅思考试大作文范文:广告与媒体的问题
雅思大作文题目：广告与媒体的问题
雅思大作文范文：
Television screens, newspapers, buses, andalmost all city streets are flooded by all kinds ofadvertisements. This has both advantages anddisadvantages to consumers who are unavoidablyinfluenced, though the degrees vary from person to person.
Because of the advertisements placed by many competing companies, consumers are ableto learn about certain new products rapidly. If a product happens to be what some consumersneed, they might be attracted to make a purchase and have trial use. If it turns out to bereally good, people would set about recommending it to friends and the sales of this product willgo up very quickly. So, we see this is a win-win situation both to consumers and manufacturersand we also see that consumers are not just influenced profoundly all at once. It takes time forthem to establish faith in the advertised products.
In most cases, the advertised products are good and worth buying. But there are alsocases where the effects or functions of a certain product are much exaggerated and it willdefinitely fool some people when they are attracted all at once and go to buy it. Since a productcan only win the market through its quality and its long established fame, there’s everyreason to believe that those fake or much exaggerated products will eventually lose theirmarket shares and die out. Thus, we see that the market is selective and consumers aresensible in the long term.
In developed countries, there are strict censorship and supervising systems regardingadvertising. If the advertisement put up by a company fails to honor the advertised effects, itwould be termed as fraud, thus violating the law which could lead to really serious result. Inmost cases, the manufacturing company would be fined so heavily that it would be difficult for itto survive any longer.
From the foregoing discussion, we can see that advertisements influence consumers bothfavorably and unfavorably and the degrees of this influence differ from person to person. Toprotect consumers, governments can follow the practice of developed countries by enforcingreally strict censorship and supervising laws in regard to advertising as a whole.
雅思写作语言素材积累：广告类
If a product is good or it meets people’s needs, people will buy it, so advertising is unnecessary and no more than an entertainment. To what extent do you agree or disagree? 人们购买商品是因为需要，广告没有作用，仅仅是娱乐，是否认同?
点评： no more than = only adv 仅仅
相关提问：
1. Nowadays, customers are facing increasing advertisements with the competition of different companies. To what extent do you think customers are influenced by advertisements? What measures can be taken to protect the customers? 现在广告愈来愈多，广告在多大的程度上影响了消费者，如何保护消费者?
点评：分析广告的弊端以及提出解决策略。
2. Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree? 产品销量的提高反映了广告的作用，不是社会需求，是否认同?
点评：广告话题最难的提问角度，写作思路为让步反驳：广告为何不是提高产品销量的因素。
3. Some people believe that advertisements should be banned since they serve no useful purpose and can even be damaging. To what extent do you agree or disagree? 广告应不应该被废除?
点评：让步反驳写法，谈及广告的利好，不能因噎废食。
综合点评：广告为恒热话题，经典提问角度：是否应该废除广告。广告对于消费者的影响和解决策略。广告的利弊。儿童广告的影响和解决策略。
薛鹏思路拓展：
广告的利好：
1. 广告的 教育 性： 公益广告扮演了教育者的角色，例如，希望工程的广告唤醒了人们对偏远地区的失学儿童的关注。
2. 广告的信息性：广告是人们获得信息的 渠道 以及源泉。例如，电视购物广告为人们购买心仪商品提供了便利。
3. 广告的娱乐性：广告是传媒的一种形式，通常具有幽默性，因此，有趣的广告可以博人一笑，增加生活乐趣，例如苹果手机的广告。
广告的弊端：
1. 非法广告以及虚假广告危害消费者的利益。例如，很多化妆品以及药品广告，充满了花哨的宣传语以及空洞的承诺，夸大产品的功能，极端情况下，威胁人的健康。
2. 明星代言的广告，诱发消费者购买他们不需要的商品，增加了消费者的经济负担。
3. 很多电视广告令人讨厌，打断精彩的节目。同理，很多人在街头散发广告单，污染环境，浪费行人时间。
解决广告的弊端：
1. 政府对于非法广告加强监管。
2. 广告明星增强守法意识，理性代言。
3. 消费者增强自我保护意识，理性消费。
薛鹏原创语料库：(同时写作口语卡片：一则广告)
基本语料库：
1. advertisement = advertising n 广告
2. TV commercial n 电视广告
3. public-service ads = public –interest ads n 公益广告
4. advertisement campaign n 广告宣传
5. wise consumers = wise buyers n理性的消费者
6. censorship of ads n广告审查
7. wise buying n 理性消费
8. ads produced by super stars n明星做的广告
9. makeup ads n化妆品广告
10. medicine ads n药品广告
谈及广告的利好：
1. Under no circumstances can we uunderestimate the indispensable roles of ads
in our lives.我们不能忽视广告在生活中的作用。
2. witty slogan 智慧的宣传语
3. eye-catching pictures n 精美的图片
4. exert a subtle influence on v对于 …… 有微妙的影响
5. …… play the role of educator v 扮演教育者的角色
6. …… is a significant source of information v是信息的源泉
7. …… bring huge convenience to consumers v 给消费者带来便利
8. …… serve the function of entertainment v 有娱乐功能
9. promote the sales of the relevant products v 提高相关产品的销量
10. …… is a kind of indispensable industry that create a number of job opportunities and promote the prosperity of relevant industries such as …… 是不可缺少的产业，可以解决就业以及促进相关产业的繁荣例如……
谈及广告的弊端：
1. However, we can never ignore the negative influence induced by advertisement campaign. 然而，我们不能忽视由于广告引起的弊端。
2. Many advertising companies produce advertisements with famous and popular actors or singers 很多的广告公司会雇佣歌手以及明星代言商品。
3. fake and illegal ads n虚假的非法的广告
4. …… are full of flowery phrases and empty promises …… 充满了花哨的宣传语以及空洞的承诺。
5. buy goods without consideration = purchase goods impulsively v冲动购物
6. endanger the consumers’ interests v 威胁到消费者的利益
7. impose much pressure upon consumers economically v 增加消费者的经济负担。
8. consumers are affected by = consumers are influenced by = consumers are swayed by …… v消费者被…… 影响
9. poorly educated children in the remote rural areas n偏远农村地区的文盲儿童
点评：illiterate = poorly educated adj 没有受到良好教育的。
10. irrational buyers = unwise buyers n非理性的消费者
如何解决广告的弊端：
1. strengthen the censorship of counterfeited or illicit ads v 加强对于非法广告和虚假广告的审查力度
2. Consumers could be away from those detrimental ads. 消费者可以远离有害广告的影响。
3. Ads stars enhance their lawful awareness and assume more social responsibilities 广告明星应该增强守法意识以及承担更多的社会责任
4. foster rational consumption habit v培养理性的消费习惯
5. collect some information of other consumers before buying a product v 在买商品前收集一些信息
雅思写作范文素材：advertisement相关 文章 ：
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雅思写作广告类话题范文精选5篇
雅思的写作中遇到 广告 类的话题应该怎么写，先来看看一些优秀 范文 吧。
雅思写作广告类话题范文1
You should spend about 40 minutes on this task.
Some people believe commodities that are popular among consumers reflect the power of advertisement rather than the real needs of people. Do you agree or disagree?
You should write at least 250 words. You should use your own ideas of knowledge and experience and support your arguments with examples and relevant evidence.
Whether we like it or not, advertisement has been pouring into our daily life. They are so powerful that some people believe that it is not the needs of people but the power advertisement that makes commodities popular. Personally I don’t agree with this opinion.
First, let’s make clear what the real needs of people are. Real needs can be divided into two categories: the material satisfaction and spiritual satisfaction. People tend to regard material satisfaction as real needs and spiritual satisfaction as waste of money and time. This is not true. Some commodities may not be useful but they can give the owner a kind of satisfaction.
Second, let’s make clear the reason why advertisement is powerful. The key principle of advertisers is to grasp the needs of consumers, then pass the potential consumers the information that their commodities can meet your need. Advertisers can promote the needs of people, exploit the needs or even produce the needs of people. But whatever they do, it will be based on the needs of people.
But there are some advertisements that exaggerate the functions of the commodities to tell the wrong information to consumers. They make the commodities popular by cheating the majority of consumers. And also there are some commodities that do harm to the health of consumers and to the society. For example, smoking is poisonous, but the advertisements try to make a heroic image of the smokers, as the result smoking is popular among young men who are dreaming to become heroes in women’s eyes. But such advertisements are minorities.
In summary, advertisements bring us convenience to choose the commodities that can meet our needs. Most of the commodities are popular due to their usefulness, only some of them are due to the influence of advertisement.(298 words)
雅思写作广告类话题范文2
雅思大 作文 题目：
Societywould benefit from the ban on all forms of advertising because it may serve nouseful purpose, and can even be damaging. To what extent do you agree ordisagree?
雅思大作文解题思路：
1. 广告的优势多多。第一，它能帮助刺激产品和服务的销量，特别是将那些新品牌引入市场。第二，很多公益性广告能 教育 大众。举例，很多广告反对暴力和歧视广告塑造了年轻观众的价值观。
2. 然而，很多广告包含了虚假信息，或是鼓励大众进行过度消费。举例，这会说服观众去购买不合适的，不需要的产品。
雅思大作文高分范文：
Itis undeniable that advertising industry has grown in the last years, positiveand negatives points of view have born among the people opinion due to theimpact over life consume. I particularly believe that it has a lot ofadvantages, but it should be regulated correctly.
Advertisinghas several benefits. Firstly, it helps to promote products and services amongpeople; it is especially true when a new brand and trends are being introducedon the market. Secondly, it is a powerful tool to induce sales and revenues bymany modern businesses; As a result, a lot of companies invest much money todevelop strategies on media to close their products to the customer. Lastly,adequate advertisements are useful to inform and educate our society. Forinstance, strong campaigns against violence, abuse and discrimination have hadexcellent results in schools among young people.
Onthe other hand, others argue that advertising has a negative impact, such as itgives false information and extreme consume is encouraged by a high quantity ofadvertisements on radio, TV and internet. Consequently, children could bepersuaded and influenced by unreal and overacted behavior showed on them. Incontrast of this, many companies and governments have started to regulatedthose announce and his content. For example, notes have been printed on coversrelated to the risk to get any product in excess or even changes made in theart and photos such as human body modifications or unreal effects.
Inconclusion, I believe with a correct regulation applied to agencies bygovernments, advertising is an excellent way to get people close to products,trends and information.(271 words)
雅思写作广告类话题范文3
Task： If the product is of good quality and meets people’s needs, people will buy it. Therefore, advertising is unnecessary and is no more than a type of entertainment. To what extent do you agree or disagree?
如果产品质量好，满足人们的需求，人们就会去买。因此，广告是没必要的，仅仅是一种娱乐。你在多大程度上同意或者不同意?
思路解析：
1. 娱乐功能：在指导人们购物上，广告的作用正在衰退。举例，人们更喜欢通过互联网的帖子和测评信息来选择商品。
2. 销售功能：广告帮助人们有效地了解和对比产品。举例，通过广告中对于相关产品的参数，功能，和总体性能的描述，客户能了解到该产品的特点和价值，并对于产品的好坏做出判断。
3. 刺激销售：广告能勾起观众的购买欲。举例，一个精美的广告往往能让用户重复购买他们不需要的东西，如奢侈品广告。
参考范文：
What is the root function of an advertisement in media? Some people believe it is just for entertaining viewers and it has nothing to do with products selling. Personally, I hold an opposed view that advertising is still the main way of stimulating the consumption of common goods, and my reasons will be explored as below.
Admittedly, Advertisements today have less influence on the public to purchase commodities, because now there are diverse information accesses to understand a product. For example, on an age of Internet, people with desires of purchasing goods, especially the youngsters, prefer reading the professional articles of forums or assessment websites collecting comments and feedbacks from consumers, or listening to the advices from the face-to-face communication with friends and peers. In their eyes, the description of a certain product on an advertisement is unpractical, unobjective and unconvincing. Therefore, advertisements—such as posters in billboards and Videos in TV screens—are viewed as the amusement by which the audience’s stress and worries in minds can be relieved.
However, I strongly believe this assertion underestimate advertisement functions in day-to-day life. Firstly, by what way can a customer be sure of whether a product is really good or needed? The answer is definitely the advertisement. For example, today cell phones of different bands have a high similarity in their appearances and shapes, and it is a big challenge for customers to pick put the right one. So there is a necessity for adverting, which can clearly presents the inner components, parameters and unique features of a cell phone. By reading the detailed information, customers can easily distinguish one product from others, and make a proper judgment of which one is the best or most satisfying for them.
The second reason against this assertion is that advertisements can encourage viewers to buy items they do not need. For example, typical slogans on advertisements like “special discount”, “limited time offer” and “buy one get one free”, are overwhelming temptations. They manipulate brains of customers, driving them to purchase these bargains, with no concern of whether the products are really essential or not.
All in all, this assertion is basically problematic. Although the influence of advertisements is declining, they are still irreplaceable, in terms of their great contributions on instructing people to compare and select high-quality products, as well as sparking the desire of customers to do more shopping.
雅思写作广告类话题范文4
题目讲解
审题要点：
关键词television advertising
主要从两个方面完成此 文章
1.电视广告的影响
2.是否应该控制电视广告
参考思路：
Para 1 开头段引入
Para 2 影响
1) 生理：长时间专注屏幕造成视力下降
2) 心理：一些偏商业的广告会促使孩子购买一些不必要的零食或者玩具，形成不良饮食或生活习惯;另外，广告中出现的一些负面信息一定程度上影响孩子身心健康
Para 3： 电视广告是否应该被控制取决于这类广告的积极或者消极性质
1) 一些具有教育意义的广告应该被鼓励
2) 而另外一些有可能会导致盲目消费的广告就应该被控制
Para 4 结尾段 总结
雅思写作大作文范文5
Currently, a debatable argument over whether children should be exposed to the environment teeming with TV advertising has already aroused public’s attention. According to the discussion, this article tends to focus on the effects it may cause on little children as well as point out the opinion towards whether it should be limited or not.
目前，关于 儿童 是否应该被电视广告所吸引的争论已经引起了公众的关注。根据讨论，这篇文章倾向于关注它可能对小孩造成的影响，并指出对它是否应该受到限制的看法。
The first concern should be the influence it may exert on the younger generation. This, to a large extent is due to both physical and mental effects. On the one hand, companies always post some images as well as flashes on screens for the sake of attracting children, and thus long-time exposure to those colorful pictures may cause damages to their eyesight. On the other hand, profit-oriented advertising stimulates the eagerness for children to purchase some unnecessary commodities such as junk food and toys, which contributes to the development of their unhealthy diet or living habits. Besides, negative information such as violence or pornography may find their way in television advertising, which to some extent may leave a negative impression on the youth.
第一个问题应该是它对年轻一代的影响。这在很大程度上是由于生理和心理上的影响。一方面，为了吸引孩子，公司总是发布一些图片和屏幕上的闪光，因此长期接触这些彩色图片可能会对他们的视力造成损害。另一方面，以利润为导向的广告会刺激儿童购买垃圾食品和玩具等不必要的商品，从而导致他们不健康的饮食或生活习惯的发展。此外，暴力或色情等负面信息可能会在电视广告中出现，在某种程度上可能会给青少年留下负面印象。
However, in terms of the issue whether TV commercials for children should be less adopted, the answer depends on the influence it may impose on children. For those that provide little children with a large amount of useful information, limitation should not be taken into consideration. This is due to the fact that those ads about educational events can develop children’s cognitive abilities, artistic creativity pt active lifestyle. Nevertheless, to another concern, for these advertisement that cause wasteful consumption, they should be regulated by the government, since those may leas to a long-term effect on the rates of children’s diet-related disease, such as obesity and high-blood pressure.
然而，就这个问题而言，儿童电视广告是否应该被采纳，答案取决于它可能对儿童施加的影响。对于那些为孩子提供大量有用信息的人，不应考虑限制。这是由于这些关于教育事件的广告可以培养孩子的认知能力，艺术创造性的生活方式。然而，另一个令人担忧的问题是，这些广告导致了浪费的消费，它们应该受到政府的监管，因为这些广告可能会对儿童饮食相关疾病的发病率产生长期影响，比如肥胖和高血压。
In a nutshell, the impacts that television commercials exert on the younger generation should be analyzed both physically and mentally. Individually, laws or regulation only need to be imposed on those which contain negative information.
概括地说，电视广告对年轻一代的影响应该在生理和心理上进行分析。单独来说，法律或法规只需要对包含负面信息的人施加影响。
急求一篇英语雅思口语范文，话题为广告！急求啊...
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Actually, printing and packaging industries as a huge industry in China, it’s provide many jobs for people. So many choices for us, I would seek Technical Leaders as my job in the Printing Industry.
4 years systematic study, I have provided with rich professional knowledge and I’m ready for my career in the future.
The industry is the third largest manufacturing sector in Australia. The word 'printing' is often used generically to cover this diverse industry which emerges from paper and paper products, then proceeds through to pre-press (all the work associated with the pre-printing phase), to printing and packaging, and finally post-press (binding and finishing services). Segments of the industry in recent times have incorporated the latest advancements in technology and have moved towards providing digital or electronic formats such as CDs and web page content in addition to the traditional product. Hence, the term 'electronic media' has also become associated with this industry.
That’s all, thank you.
求雅思口语原创范文
环球教育老师为同学们总结雅思口语考试必备问题如下雅思广告口语范文，希望对您的备考有所帮助~
1. What's your name?
2. Does your name have any special meaning?
3. Where were you come from?
4. What kind of landscape surrounds your hometown?
5. What is the main crop in your hometown?
6. What is the difference between Beijing and your hometown?
7. What are the main places of interest in your hometown?
8. What is the climate like in your hometown?
9. What is the character of the people like in the region where you live?
10. What are the differences in accent between the people of your hometown and Beijing?
11. What is people's favorite food in your region?
12. How do you make dumplings?
13. What do you do during the Spring Festival?
14. Why is the Spring Festival so important to Chinese people?
15. Can you describe one of the main festivals celebrated in your country?
16. Tell me something about the Lantern Festival.
17. Tell me something about the Qing Ming Festival.
18. Tell me something about the customs of your country.
19. How long have you lived in Beijing?
20. What is the weather like in Beijing?
21. How do you compare the climate in Beijing with that in your hometown?
22. What place in Beijing do you like best? Why?
23. Which is the worst place you've been to China?
24. Which is the best place you've been to China?
25. What places in Beijing should a foreigner visit? Why?
26. Are there any special customs about wedding in your region?
27. Describe a traditional wedding ceremony.
28. How do Chinese usually celebrate birthdays?
29. Are there any traditions concerning the birth of a baby?
30. Do you enjoy shopping?
不知道以上内容能否对您的雅思备考有些许帮助，如有雅思备考相关问题可以随时在线咨询我们的环球教育老师~~第一时间为您制定计划解答疑问，希望同学们都可以取得理想的雅思分数~
环球教育秉持教育成就未来的理念，专注于为中国学子提供优质的出国语言培训及配套服务。环球教育在教学中采用“九步闭环法”，帮助学生快速提升学习效能，同时提供优质的课后服务，跟进学生学习进程，为优质教学提供坚强的保障。目前，环球教育北京学校已构建雅思广告口语范文了包含语言培训、出国咨询、国际课程、游学考察、在线课程等在内的一站式服务教育生态圈。相关问题可在线免费咨询，或拨打免费热线400-616-8800~~
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